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The Contractor Stack

Best Platform
For Contractors

One stack that scopes the job from a few photos, prices it to your own rates, lets the client close themselves, and brings you free jobs from the network. Not ten tools that don't talk to each other; one intelligent Awareness, powered by Humphrey.

A bold claim. We stand by it.

Get Free Jobs See the stack
Why I built Apex

Contractor Software That Does the Paperwork So You Can Do the Work

I was new once, so I know exactly how hard it was getting started. I know how lost it feels. And I'm successful now — so I know what it actually takes to rise above the noise and make deals happen.

That's why Apex exists. It's everything I would have needed when I started — that would've propelled me to where I am now, but years faster, with less effort, and with less money wasted. Guided, Focused, and on point!

Not faith. Not luck. Data.

1 Lead generation

The Best Lead Generation Websites For Contractors

A prospect isn't a lead — until they choose you.

Keyword here is "choose." Not because they receive a text, SMS, or a mailer does it mean they will automatically pick you. They have options, you have competition.

The question is: how do you cut through the competition in your market and be the Highlander — because there can only be one? To turn a prospect — however you reached them — into a lead, you need a credible website: one that shows you're competent, personable, and credible.

yourbrand.com
Hometown Renovations Services · Reviews · Get Estimate
4.9 · 300+ jobs done

Remodels done right. On time, on budget.

A free, detailed estimate in 24 hours. No obligation, no sales pitch.

Get my free estimate
A+ BBB Local & family-owned Close in 7 days

Anyone can hand you a website.
Yours can't look like everyone else's.

Apex's founder, Jerryll Noorden, warned contractors over a decade ago that identical, mass-distributed templates and copy-paste content blogs would stop working. Google finally agreed — it now filters those near-duplicate sites out, and a homeowner can smell "generic" in about two seconds.

This isn't a theory — it's happening right now. Carrot built its entire model on thousands of investors running the same templates. Since Google started filtering near-duplicate sites, more than half of them have vanished — roughly 24,500 sites gone since 2022.

Live Carrot websites by yearActive sites on the Carrot platform, 2017–2025
−60% since peak
04K8K12K16K ~05005K11K13.3K15.5K8,9378.8K5.8K 201720182019202020212022202320242025 Google Helpful Contentrollout hits
Read the full breakdown: Why investors are leaving Carrot
Live Carrot sites on the public web. Approximate figures, based on publicly available data.

Apex is the opposite. Your site is custom and unique — actually yours, not the guy down the street's — and it's structured to satisfy Google's E-E-A-T (experience, expertise, authority, and trust): the exact signals that decide who ranks and who disappears. Every inch of it is engineered to convert the visit into a call, not just to look pretty.

A website built to get you picked.

A live website in minutes — optimized for everything that matters.

Live in minutesNot months. No developer, no ticket queue.
Fully SEO-optimizedStructured to rank and pull local homeowners from Google.
Mobile-optimizedFlawless on every phone — where most homeowners find you.
Speed-optimizedFast loads Google rewards and homeowners don't bounce from.
Conversion-optimizedEvery element engineered to turn a visit into a call.
No code, ever100% customizable with drag-and-drop. Change anything, instantly.
Google E-E-A-T readyBuilt to satisfy Google's strict trust rules — so you stay ranked.
Unique to youNever a clone of the site down the street.
Get my website
New to the trade

Look credible from day one.

A unique, professional site that makes homeowners trust you before you say a word — no design skills, no developer, live in minutes.

  • Custom, unique design
  • Trust badges & reviews
  • Built-in instant-estimate form
  • Mobile-optimized
  • Live in minutes
Experienced operator

Rank instead of blending in.

A custom, E-E-A-T-ready site Google actually ranks — pulling local homeowner traffic while the template crowd gets filtered out.

  • On-page SEO built in
  • E-E-A-T content structure
  • Local market pages
  • Fast page speed
  • 100% unique content
2 The Instant Offer Engine

Scope the job
before the truck moves.

You know the drill: a 45-minute drive to a “quick look,” only to find a $40k job with a $12k budget. The Instant Offer Engine kills the windshield time — you find out what the job really is before you ever get in the truck.

Homeowners use the wizard to photograph the space, measure the area, and pick materials themselves — so you wake up to a fully-scoped scope of work and a real number, before you ever load the truck. You verify the scope. You don’t drive out to sell it.

A homeowner requests an estimateOn your site, ready to build the scope.
Two ways to scope the job
Path 1Homeowner scopes itPhotos, measurements, materials — themselves.
Path 2You scope it on siteOne walkthrough, captured as you go.
Humphrey routes it to EstiMateAutomatically — no manual step, nothing re-typed.
Photos become a scope of work — in secondsMaterials, labor, dumpsters, and permits — priced to your own rates.
A real number, before the truck movesNo windshield time, no back-of-napkin guessing.
A scoped job you can bid with confidenceYou verify the scope — you don’t drive out to sell it.
New to the trade

Bid without the fear.

Even while you’re still learning to estimate, photos become a full scope of work priced to your rates — so your first bid looks like a 20-year pro built it.

  • Homeowner photo upload
  • Auto scope of work
  • Priced to your rates
  • Instant real number
  • No windshield time
Experienced operator

Bid more jobs, faster.

What took three hours takes minutes — complete, professional scopes at volume, so you bid more jobs without more admin.

  • Priced to your rates
  • Bill of materials
  • Sub bid packages
  • Scopes in minutes
  • Branded proposals
3 Your CRM · capture → nurture → close

A lead is worthless
if it goes cold.

Your CRM does more than store names. A SmartForm reads what the homeowner needs and routes them the second they hit submit, follow-up runs itself, and it books the site visit for you — all before you pick up the phone.

1 Lead captured SmartForm routes it 2 Nurtured Auto follow-up 3 Site visit Booked for you 4 Estimate sent Priced to your rates Not yet? Back to nurture — until they book
New to the trade

Never lose a deal to disorganization.

No sticky notes, no forgotten follow-ups. Every lead captured, followed up automatically, and kept warm even after a no.

  • Automated follow-up
  • SMS & email sequences
  • Full lead timeline
  • Task reminders
  • Post-offer nurture
Experienced operator

Your pipeline runs itself at volume.

Leads routed by motivation, sequences firing across your team, and post-offer nurture running in the background — nothing slips as you scale.

  • Motivation-based routing
  • Visual pipeline (Kanban)
  • Team sequences
  • Marketing attribution
  • Post-offer nurture
4 EstiMate · scope it, price it, win it

A complete, priced scope
from a few photos.

EstiMate turns your walkthrough into a professional scope of work — priced to your own rates, with the bid packages your subs need — and it all lands in one place.

EstiMate

Walk the job, snap photos, and EstiMate builds a complete, professional scope of work in minutes — materials, labor, dumpsters, permits, and the consumables everyone forgets, all priced against your own rates, not national averages. It even generates trade-specific bid packages for your subs and a branded proposal that makes you look premium. Stop losing three hours a night to spreadsheets.

EstiMate — itemized repair scope and ARV
Explore EstiMate

And every job lives in one place.

Every job, every client, every photo, scope, and number — in one place, from the first walkthrough to the final invoice.

Every job, client, and number in one place
One place for every job you're running.
Explore the Deal Room
New to the trade

Never send a text-message estimate again.

Walk the job, snap photos, and hand over a complete, professional scope priced to your rates — while you’re still standing there.

  • Scope from photos
  • Priced to your own rates
  • Auto dumpsters & permits
  • Branded proposals
Experienced operator

Kill three hours of admin a night.

Estimates, bill of materials, and sub bid packages generated automatically — no spreadsheets, no retyping.

  • Bill of materials
  • Sub bid packages
  • Dual pricing
  • Offline field mode
5 Get free jobs · REConnect

Free jobs, sent
straight to you.

Every wholesaler and investor on Apex needs work done. REConnect matches those jobs to your trade and your area — and sends them to you free. No lead fees, no bidding wars, no Thumbtack roulette.

REConnect — free jobs matched to your trade and area

Free to join. Free jobs. You only pay for the tools that win them.

Set your trade & area

Tell REConnect what you do and where you work.

Free
Jobs get matched to you

Investor and wholesaler jobs, sent the moment they post.

Free

You shouldn’t pay to find work — you should pay for the tools that win it. Other platforms charge you per lead and drop you into a bidding war with ten other contractors. We send you matched jobs free, and only charge for the software that closes them.

New to the trade

A pipeline of work without ad spend.

Jobs come to you, matched to your trade — no marketing budget, no cold bidding.

  • Free matched jobs
  • No per-lead fees
  • No bidding wars
  • Local to your area
Experienced operator

Fill the schedule between your own jobs.

A steady feed of investor work to keep your crew busy without chasing it.

  • Repeat investor clients
  • Trade-matched jobs
  • Multi-market reach
  • Emergency Beacon jobs
6 The self-close engine · Design Studio

Let the client
close themselves.

The #1 reason a job stalls? The client can’t decide. The Apex Design Studio hands them a branded portal of packages, tiers, and upgrades they explore on their own — so they talk themselves into the bigger scope, without you rebuilding the estimate three times.

Apex Design Studio — a branded self-close portal with tiers, upgrades, and photorealistic after visuals
A branded portal, not a PDF

Clients open a clean, on-brand portal with good / better / best packages laid out — so you look like the premium choice before they read a single number.

They pick the upgrades themselves

Selectable tiers and add-ons let the client build their own bigger job — no back-and-forth, no re-estimating, no discount pressure.

They see the “after” before they sign

Photorealistic before → after visuals let them fall in love with the finished result — so “let me think about it” becomes “let’s start.”

Explore Design Studio
New to the trade

Stop losing jobs to indecision.

Clients see clean options they can pick themselves, so “let me think about it” turns into “let’s do the premium package.”

  • Branded client portal
  • Good / better / best tiers
  • Selectable upgrades
  • Photorealistic “after”
Experienced operator

More upsells, zero rebuilds.

Clients explore upgrades on their own, so you win bigger jobs without redoing the estimate three times.

  • Self-serve upgrades
  • Higher average ticket
  • Fewer callback meetings
  • One portal per client
One stack, not ten logins

Every tool hands off to the next.

The lead becomes a scope. The scope becomes a bid. The client closes themselves. And Humphrey watches the whole thing — learning which jobs and estimates actually convert.

Lead Scope Bid Win Paid
The free course · learn by doing

The Best Wholesaling Course
Ever Created Is Free!

Most courses throw 40 hours of video at you and say: “good luck.” The Hitchhiker’s Guide to Wholesaling Ethically is fundamentally different. We believe in learning by doing. So instead of watching videos, you do a real deal — day by day, step by step, from your first motivated-seller lead all the way to a signed contract, using the exact tools we built, engineered specifically to get deals done faster, more accurately, and cheaper. You don’t walk away with a certificate. You walk away with a deal. Taught the ethical way by wholesalers who’ve closed thousands — and it’s completely free.

A day-by-day plan, not a pile of videos

Open it up and you always know exactly what to do today. No guessing, no overwhelm — just the next right step, every single day, until you close your first deal.

The day-by-day wholesaling course calendar
Learn from real seller calls

Hear actual conversations with motivated sellers, broken down line by line — so you know exactly what to say, when to say it, and how to lock up a deal without ever being sleazy.

Sample lesson: listening to real seller calls
New to the trade

Go from zero to your first contract.

A guided path with real scripts and real calls — you're never left wondering what to do next.

  • Day-by-day calendar
  • Real seller-call breakdowns
  • Scripts & templates
  • A complete Facebook Ads course
  • Every Apex tool included
Experienced operator

Systematize and scale the right way.

Tighten your process, plug the leaks, and run on an ethical framework that keeps buyers and sellers coming back.

  • Repeatable SOPs
  • Ad strategy that scales
  • The ethical framework
  • Team-ready workflows
Start the free course
The rest of your stack

Everything else that makes you money.

A community behind you

Communities, StudyBuddies, and deal-share forums — partners, accountability, and answers from contractors actually doing it.

Your whole market

City-level deal pages like Atlanta connect you with the local investors and homeowners already looking for your trade.

Start free

The whole stack is waiting.

Scope the job, price it to your rates, and win it — today. No credit card, no setup, no switching everything overnight.

Get Started — Free See How It Works

No credit card required.