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REILink · orchestrated by Apex Vivus

One seller in.
One closed deal out.

4 minutesWalkthrough to offer
1 clickDeal Room to DocuSign
  1. 01Apex VivusWebsite · CRM · follow-up→
  2. 02SmartFormsIntent-aware lead capture→
  3. 03EstiMatePhotos → repair scope→
  4. 04Deal RoomARV · comps · market→
  5. 05OfferAidThe offer to the seller · your fee→
  6. 06MaxFeeThe highest fee buyers still accept→
  7. 07Buyer MatchWho can afford it · who fits it→
  8. 08RepositoryDeal flow · distribution→
  9. 09AdSyncAttribution · ad to closed deal→
  10. 10PageForgeSEO built around what closed→

Use any tool on its own. Use them together and Apex starts the next step for you.

One lead. Everything gets done.

From the first seller lead to getting paid.

Get started
Want to talk it through first? Book a call
Watch one deal from lead to close

From the first click
to the closed deal.

A motivated seller lands on your website. Below: every tool that turns them into a closed deal, in the order it happens. Use any tool on its own. Use them together and Apex starts the next work for you. You never have to work out which tool comes next — Apex starts the next piece of work for you.

Lead arrives
01Apex Vivus · the website

A motivated seller lands on the site.

SEO. Paid ads. Direct mail. It doesn’t matter where they came from yet — the session is tagged, so the outcome can be traced back to the source later. Right now what matters is that they’re here, and they fill out a form. But it isn’t just any form.

ReceivesA visitor, from wherever they came from
SendsThe lead source, saved automatically → SmartForms
02SmartForms · every seller gets the right message

A foreclosure and a probate heir shouldn’t see the same page.

Right now, your generic “We buy houses in [City], [State]” homepage is trying to resonate with people trying to avoid foreclosure, tired landlords, probate, tax liens, and more. Trying to be one size fits all will only result in resonating with none.

Apex Vivus pages ask the seller to choose what they are dealing with. This is not you asking the seller to do extra work as a favor to you. On the contrary — the seller feels like you are the expert, experienced and knowledgeable in their situation. That builds trust, because the seller feels like you actually understand their situation.

ReceivesA seller who names their situation
SendsA page about their exact situation — and a CRM that already knows what they need → Apex Vivus CRM
03Apex Vivus · CRM & follow-up

Every seller gets the right follow-up automatically.

An overwhelmed widow gets one follow-up. A distressed landlord gets another. Same product, completely different conversation. The CRM scores the lead against your buy box, routes it, opens the pipeline — and starts EstiMate, Deal Room and OfferAid at the same time, each with the kind of data it actually needs.

ReceivesThe lead profile from SmartForms
SendsPhotos → EstiMate   Lead context → Deal Room   Seller motivation → OfferAid
Repairs and property value
Point. Snap. Priced.
04EstiMate · on site

Scoped on site.

Walk the property with your phone or ask the seller to upload pictures directly onto the website. EstiMate reads every repair off your photos as you take them and prices each one against your own contractor’s numbers — line by line, room by room, while you are still standing in it.

ReceivesPhotos — the seller’s, or yours from the walkthrough
SendsRepair scope → OfferAid, MaxFee, Deal Room
05EstiMate · the walkthrough

Watch it happen.

No slides and no sped-up footage. One kitchen, one pass with the camera, and every repair detected and priced as it comes into frame. Comps and ARV are pulled while you are still on site; a sendable cash offer exists before you leave the driveway.

Get EstiMate on Google Play
ReceivesThe camera, live
SendsLine items, priced as they appear
06EstiMate · every line

Priced down to the screw.

Dumpsters, permits, dump fees, consumables. Painter’s tape, drop cloths, caulk and fasteners. If the job needs it, it is in the estimate before you reach the driveway — not discovered halfway through the rehab. Priced against your contractor rates and your market, not national averages.

ReceivesYour rate card and contractor relationships
SendsA complete repair scope with the numbers behind it → lender, contractor, Deal Room
07Deal Room · while you walk

Your comps and ARV are calculated while you walk the house.

From the address alone, Deal Room pulls together everything an operator would normally spend hours assembling: ARV and comparable sales, rent estimates, neighborhood and map intelligence, market conditions and transaction history, nearby investor activity. EstiMate is finishing repair cost. Deal Room is finishing market value. Both run while you walk the house.

ReceivesLead context and address from the CRM
SendsARV, comps and rent numbers — ARV, comps, rent → OfferAid, MaxFee
Now you know whether the deal works
08OfferAid · what you can offer

Know what buyers will pay before you decide what to offer the seller.

Stop guessing what to offer.

Buyer Match tells OfferAid what real cash buyers will actually pay for this property. OfferAid works backward from that number — through your repair cost, the ARV and your fee — and shows you what you can safely offer the seller.

Want a bigger fee? A faster sale? A stronger offer to the seller? Pick what matters and OfferAid rebuilds the rest around what the buyer market will support.

ReceivesRepair cost  ARV  Seller motivation  Cash-buyer data
SendsThe seller offer, your fee and the buyer price, your fee, the final buyer price → MaxFee, Buyer Match, Deal Room
08OfferAid · tell it what’s fixed

Tell OfferAid which numbers it can move — and which it can’t.

Tell OfferAid where each number came from. The more reliable it is, the less OfferAid will change it — use the sliders to say which numbers it can move and which it must leave alone.

08OfferAid · strategies

Five modes. One deal. Choose what to optimise: your fee, the seller’s offer, or the buyer’s return.

Choose what matters most on this deal. Want the highest fee? A stronger offer to the seller? More margin for the buyer? Tell OfferAid what to protect and it rebuilds the rest around what buyers will actually pay.

08OfferAid · catches risky numbers

It warns you when your numbers look risky.

It warns you when your numbers look risky — a repair figure that is low for the age of the house, an ARV above what the data supports. And if you haven’t chosen your own buyers, it tells you the acceptance numbers may be too optimistic.

08OfferAid · the final deal

The offer, your fee, the buyer’s return, and the odds it sells.

Now you know what you can offer the seller, what you make, what the buyer pays, and how likely your matched buyers are to take it. Save scenarios to compare them, then send the one you want ahead to MaxFee, Buyer Match and DealDRAFT.

09MaxFee · see how high your fee can go

The highest fee buyers will still accept.

Stop picking a fee because $10K, $15K or $20K sounds about right.

Move your fee up and watch what happens to your buyers. MaxFee shows how many are still in at every number, and exactly where raising it further starts costing you more buyers than it earns you dollars.

ReceivesThe structured deal from OfferAid  Your facilitator pools
SendsThe fee, applied to the deal → Buyer Match, Deal Room
09MaxFee · the curves

Watch buyers drop off as your fee goes up.

The graph shows exactly where raising your fee starts costing you buyers. On this deal you are still leaving money on the table.

09MaxFee · fee position

How much higher your fee can go before buyers walk.

Deal health 82 of 100 at $25,000. The readouts say where you stand: the cliff at $50,143 and $25,143 of headroom to it; the optimal fee at $55,000; buyer all-in $195,000, 65% of ARV; the peer floor and the tolerance ceiling. Off peak, it tells you what you’re leaving on the table. Snap to the optimal fee, or apply this one to the deal.

10Buyer Match · who can afford it

Who can afford it. Who actually buys deals like this.

Stop blasting ten thousand “cash buyers” and hoping.

Buyer Match shows you who can actually afford this deal, who has already bought properties like it, what they can pay, and who to call first.

ReceivesThe deal  Your facilitator pools  Buyer behavior history
SendsMatched buyers → SmartBlast, Deal Room
10Buyer Match · what each buyer can actually pay

Who can afford my deal?

See what every buyer can actually pay for this property and still hit their return.

10Buyer Match · match quality

Who is the best fit?

Start with the buyers who both say they want a deal like this and have actually bought one. They are your first calls. Next come the quiet ones — buyers whose history says yes even though their stated criteria say no. The rest can wait.

10Buyer Match · the matches

Then reach them.

Every matched buyer, side by side: whether they are verified, how they fund, the most each could pay, and how much room that leaves above your price. Select the ones you want and send it.

Now everything is in the Deal Room
11Deal Room · one page

Everything lands on one page.

Seller history, scope, comps, MaxFee math, the seller-facing offer, photos, documents and the matched buyers — all on one continuously updating page. It is the same Deal Room that opened when the lead arrived; you never had to rebuild the deal — everything you already did is here. DocuSign is one click from here.

ReceivesScope  Market  Ceiling  Offer  Buyers
SendsThe complete deal → Repository
Deal sent to buyers
12Repository · send the deal to the right buyers

The deal goes out. Not as a blast.

Repository routes the packaged deal on what buyers historically actually purchased — not their stated buy boxes. Each buyer opens a deal page built for them: the wholesaler’s asking price, ARV and repair budget on the left as the baseline, the financing, costs and assumptions in the centre, and their own profit, ROI and cash needed on the right — updating as anything moves.

ReceivesThe complete deal  The matched buyers
SendsThe routed deal → the buyers who close
12Repository · your numbers

Already run on your numbers by the time the page finishes loading.

Don’t trust the wholesaler’s numbers. You don’t have to.

Repository pulls its own comps, uses the real EstiMate repair scope, and runs the deal with your financing and your actual costs. A deal that looks GO-GO on the wholesaler’s numbers can come back NO-GO on yours — and it is already done when the page opens.

12Repository · facilitators

Your people, not averages.

Two buyers can buy the same house and never flip it for the same profit: different agents, contractors, lenders, appraisers. So the deal page runs on your people. Click Load Facilitator Team and pick a folder — your go-to crew — and everyone in it appears with their rates. Click Pick the Best: it selects the most cost-effective professional in each category — lowest fee; for lenders lowest rate, then fewer points — and Change one assumption and profit, cash needed and ROI update immediately.

Deal closes · system learns
13AdSync · attribution

The deal closes. The system learns where it came from.

When the deal closes, Apex shows you exactly which ad, which keyword and which page produced the money. You stop optimizing for clicks and start optimizing for closed revenue.

ReceivesThe closed deal
SendsWhat actually closed → fed back into the next lead
Apex uses that win to bring you more sellers like this one
14PageForge · turn winning searches into more pages

When a seller search produces a deal, PageForge builds pages targeting more searches like it.

AdSync found the keyword, the geography, the seller type that actually closed. PageForge builds SEO pages aimed at exactly that pattern — so the next homeowner from that source arrives as organic traffic, not a paid click. Not generic content: pages built around where the money actually is.

ReceivesWhat closed · from AdSync
SendsOrganic pages → more organic seller leads
Every closed deal makes it sharper
15Apex Vivus · gets smarter from every deal

The next lead arrives smarter.

Apex remembers what actually happened. Which repair estimates were right. Which offers got accepted. Which buyers closed. Which ads and searches produced profitable deals. Then it uses that on the next property, the next offer, the next buyer match and the next seller page. The more real deals you run through it, the better it knows your business.

ReceivesActual outcomes
SendsSharper estimates, offers, matches and pages → the next lead
On camera

Hear it from them.

Ray Martinez, recording a video review from his car
Ray Martinez
Anthony Boistic, recording a video review from his car
Anthony BoisticWe Buy Houses in Augusta · Real estate investor
I’ve used a lot of real estate software over the years—CRMs, website builders, marketing platforms, estimating tools—you name it. Normally I’m asking questions within five minutes because I can already see where the limitations are. This time I just sat there thinking, “How the hell is that even possible?” What impressed me the most wasn’t the number of features, it was how everything connects together. Nothing feels bolted on or stitched together from separate tools — it feels like the software is thinking several steps ahead instead of making you jump between ten different apps. I genuinely think this is one of the most impressive pieces of real estate software I’ve ever used.
Anthony Boistic
We Buy Houses in Augusta · Real estate investor
Anthony Boistic of We Buy Houses in Augusta, a real estate investor using Apex Vivus

I’ve used a lot of different tools over the years, and most of them solve one small part of the process. What stood out to me with Apex Vivus was how much was already happening without me having to jump between different systems.

I could look at the property, work through the numbers, and see the next pieces falling into place at the same time. I wasn’t constantly stopping to move information from one tool to another.

That was the moment it clicked for me. It feels less like another piece of software and more like the way the whole process should work.

Jack Pickard
Jack Pickard, a real estate investor using Apex Vivus

The biggest difference for me was how much easier it was to stay on top of everything happening around a property.

I’m used to having information scattered between different tabs, messages, and notes. Here, I could actually see the important details without digging for them. That made the whole process feel much more manageable.

What impressed me most was the organization. I spent less time figuring out where things were and more time actually reviewing the deal.

Marcus Bennett
Marcus Bennett, a real estate investor using Apex Vivus

Before this, I was spending too much time moving between spreadsheets, comp tools, notes, and different systems just to get one deal organized.

What I liked most was seeing everything come together in one place. I could understand the deal without having to rebuild the same information three different ways.

Once I saw how the pieces connected, the workflow made a lot more sense. It gave me a much clearer picture of what needed to happen next.

Daniel Ruiz
Daniel Ruiz, a real estate investor using Apex Vivus
From the people running the deals

The part that never came.

Wholesalers, flippers and dispo leads on what changed when the next step was already done.

OK so, I’m sitting here in my truck just laughing, looking at my phone, having just finished a walkthrough. Any other day, I’d be driving home, spending the next 4 hours figuring out how to make this deal work.

I feel like something is missing or wrong, because I am done. I mean done. Already. Offer sent.

This is so insane, I just want to tell someone. So I figured I’ll write this review instead. That should tell you something.

I don’t think anyone can understand this feeling unless they experience it. Not only is the work done, which is obviously great, but knowing I sent that offer with buyers already matched, interested in buying this contract.

This thing is sick!

Marcus Hill
Marcus Hill
Atlanta, GA

The little shit is what kills you on rehabs.

Everybody sees the kitchen. Everybody sees the flooring. Then somehow you’re $12k over budget because of 40 things that were ‘only’ a few hundred dollars each.

I walked one of our current projects with EstiMate just to test it and started laughing when I saw how much crap it was adding.

THAT is what I need it for.

Dave Morrison
Dave Morrison
Tampa, FL

You know that feeling when you get a contract signed and you’re excited for about 10 minutes and then realize shit, now I actually have to sell this thing?

Yeah.

The buyer part just removed a whole lot of that anxiety for me.

Chris Walker
Chris Walker
Charlotte, NC

My first reaction was actually irritation.

I’ve spent years building spreadsheets for this stuff.

I put a property in and started going through everything it had already pulled together and I’m like… are you serious? I have literally been doing this manually for years.

Jennifer Cole
Jennifer Cole
Phoenix, AZ

The fee thing fucked with my head a little bit.

Because now I’m thinking about every deal where a buyer said yes immediately.

How much money have I left on the table?

Anthony Reed
Anthony Reed
Houston, TX

PLEASE make wholesalers use this.

I can’t tell you how many ‘deals’ I get where the ARV is basically made up and repairs say $35k with absolutely nothing showing me where $35k came from.

If somebody sends me a property and I can actually see what needs to be done and the numbers make sense, I’ll look at it.

You’re making my job easier too.

Mike Bennett
Mike Bennett
Columbus, OH

I think what got me was realizing I wasn’t waiting on it.

I’m walking the house and it’s doing its thing. Meanwhile the other stuff is already getting done.

I’m so used to everything being: finish this, open something else, copy the address, put the numbers in again, do the next thing.

This felt weird the first time because I kept thinking I was forgetting to do something.

Sarah Mitchell
Sarah Mitchell
Jacksonville, FL

We have 11,000 cash buyers.

You know how useful that is when you actually need to sell a house?

Not very.

Half don’t answer, half haven’t bought anything in forever and then we blast everybody until somebody bites.

Seeing who actually makes sense for the property is probably the first time I’ve looked at our giant ‘buyer list’ and realized how stupid the way we’ve been doing this is.

Brandon Ellis
Brandon Ellis
Dallas–Fort Worth, TX

I found out one of our deals came from something I thought wasn’t working.

That’s all I needed to see.

We’ve been making marketing decisions off leads this entire time. I don’t give a shit which campaign gives me the cheapest lead anymore. Show me which one gives me deals.

Robert Hayes
Robert Hayes
Indianapolis, IN

I’ve been doing this long enough that when somebody shows me new real estate software I usually know what it is within 30 seconds.

CRM. Comp tool. Buyers list. Whatever.

This one took me a minute.

Then I realized why.

I kept waiting for the part where I had to take what it gave me and go do the next thing somewhere else.

That part never came.

That’s when I got it.

Jason Carter
Jason Carter
Kansas City, MO
The part that never comes

You just watched it.

Every step from the first lead to the signed contract, already done by the time you would normally start. That was not a preview. That is the product.

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